Chasing Cool

I took the weekend off to come and see my mom in Oklahoma! I got the

chance to finish up a book called Chasing Cool: Standing Out in Today's Cluttered Marketplace. Its talks about the failures and success in the last few decades when it comes to music, fashion, food and the culture. Its a deep look at this whole concept of what is cool and what is not. Here are a few things that I took from this book:

• "Never create for Today"
• "Younger wants to be older and older wants to be younger"
• "Assign too many chefs to cook up a vision, and the product will taste like something reheated"
• "Too many companies get drunk on their own success and make the mistake of trying to fill up their cups even futher
  

A few questions to think about:

• What are you doing to inspire people and to make them want apart of our ministry?
• What are you doing different or similar in the marketplace around you?
• Do influential people rearrange their lives to become people-markets?

Here is my favorite quote of this the book:

• "You can be the Goliath but you always have to think and behave like David"

In the future it will be too difficult to break through even for mass brands, without the slingshot of shared equity.

Grade: B